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Betting Industry Revolution: Disruption Meets Regulation in Nigeria's …

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Maricruz
2024-11-24 15:49 5 0

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Meet CEOs/MDs of companies behind Nigeria's $2 billion Sports wagering market.



Gaming has progressed substantially in Nigeria from conventional types like pool staking and Baba Ijebu to a flourishing sports betting industry. Historically tied to European football leagues, pool staking was a typical sight at motor parks and kiosks, where lovers would wager as low as N50-N200 on matches.


Gradually, with increased web gain access to came virtual wagering, which parallels international patterns. The sports betting wagering market is valued at $89.91 billion in 2023 and is forecasted to nearly double to $182.02 billion by 2030.


In spite of economic challenges such as inflation, sports betting Nigeria's sports betting wagering sector sports betting has actually prospered, drawing in millions, specifically among the vibrant demographic facing high joblessness rates.

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Reports indicate that approximately 60 million Nigerians aged 18-40 actively participate in sports betting wagering, driving a market that generates an approximated yearly revenue of N730 billion. The federal government has actually not gone unnoticed by this growth, which is thinking about regulative procedures like excise tasks and VAT boosts to manage the sector.


The National Lottery Act of 2005 established regulatory bodies like the National Lottery Regulatory Commission to make sure reasonable operations in spite of obstacles in enforcement. Concerns such as insufficient age confirmation and marketing guideline breaches reveal industry regulatory gaps.


Regardless of these challenges, sports betting wagering companies continue to flourish through reliable service models and aggressive marketing methods, leveraging the creator influencer industry.


These efforts have added to Nigeria's robust $2 billion gaming sector, with CEOs playing vital roles in expanding audience reach and driving market growth. Here are the CEOs of leading sports betting business who have actually considerably added to Nigeria's $2 billion gambling empire through their comprehensive audience reach.



Constable Olaniyan - CEO Surebet247


Sheriff Olaniyan is the CEO of Surebet247, a sports betting book business he co-founded with Badmos Olasupo in 2011. His diverse profession spans numerous functions in the gaming and entertainment industry, consisting of working at one of the United Kingdom's largest gaming centres, The Palace Bingo Club, where he served as the Lead Engineer in a Bingo and Bowling Club.


Olaniyan holds a BSc in Geography from the University of Ilorin and a Master's in Geographical Information from the University of Glamorgan, Wales. Surebet247, founded in August 2011, has turned into a leading e-commerce business in the wagering and gaming sector, operating through online, sports betting mobile, and retail channels. The company was incorporated in Nigeria on November 7, 2006, and has actually considering that expanded its presence, accomplishing over 5,000 downloads on the Google Play Store.


Sam Sadi - CEO Livescorebet


Sam Sadi has over 25 years of experience in sports betting brands and sports betting media. In 2019, he ended up being the CEO of LiveScore Group, a completely incorporated environment that combines relevant sports betting content, sports betting engaging functions, and a first-rate sportsbook.


Given that taking the helm just before the pandemic, sports betting Sam has actually driven substantial growth for LiveScore Group. The company's employee headcount has increased by 29%, and sports betting yearly earnings has surged from around ₤ 10 million to over ₤ 80 million.


Sam's leadership and strategic vision have moved LiveScore Group's success and helped shape the market's instructions. LiveScoreBet has attained major user engagement, with over 100,000 downloads on the Google Play Store.


Anthony Werkman - CEO of Betway Group


Anthony Werkman was selected CEO of Betway in November 2017, sports betting having previously worked as the business's Marketing and Operations Director sports betting because 2015. He signed up with Betway in 2013 and has actually remained in the online video gaming market because 2000, holding various effective functions, including General Manager of an information analytics group and Director of a digital marketing agency.


Under Werkman's leadership, Betway has actually continued to grow its market presence and enhance its offerings. The business's app has actually garnered substantial user engagement, with over 100,000 downloads on the Google Play Store.


Damilare Alabi, Co-Founder, Managing Director NairaBET


Damilare Alabi has actually identified herself as a senior executive with a track record of transforming start-ups into institutionalized businesses. Her competence covers the gaming, realty, and credit financing markets, where he has actually developed himself as a strategic and operational leader.


Damilare has actually contributed in NairaBET's success for over 14 years. Because June 2019, she has worked as Managing Director and has supervised the business's development and operations in Lagos, Nigeria.


Before this, she was the Chief Operating Officer from 2010 to June 2019, critical in the company's functional methods and market expansion.


She founded DearDammy Women's Initiative (DDWIN), a non-profit company empowering women-owned businesses. DDWIN provides frHer educational background includes a Bachelor's degree in Geology/Earth Science from the University of Ibadan, finished in 2005.


Akin Alabi, the founder of NairaBET.com, Nigeria's pioneering sports betting bookmaking business, established the business in 2009. While NairaBET was not the first sports betting wagering platform in Nigeria, sports betting it was the first to release a completely functional site, setting a benchmark in the industry.


Femi Babalola- General Manager of 1Xbet Nigeria Limited


Femi Babalola is the Managing Director of 1XBET Nigeria Limited, a franchise of the international sports betting business based in Cyprus. 1XBET, sports betting founded in 2007 by the late Sergey Karshkov, has actually developed itself as one of the largest bookies in Europe and the world. The business runs in more than 50 nations, consisting of Nigeria, where it is totally certified.


Under Babalola's leadership, 1XBET Nigeria has broadened its footprint in the competitive Nigerian sports betting market, offering a large range of wagering choices and an user-friendly platform. The 1XBET app has more than 500,000 downloads on the Play Store.


Gossy Ukanwoke - CEO of Betking Nigeria


Gossy Ukanwoke is the CEO of BetKing, Managing Director of KingMakers, and Chairman of Vend Capital. In addition to leading these endeavors, Ukanwoke has collaborated with African socio-economic organizations and federal governments to develop developmental policies targeted at empowering young people. In 2015, Ernst & & Young honoured him as the Winner of the Accelerating Category-- World Entrepreneur of the Year.


BetKing, established and released in Nigeria on February 22, 2018, by Byron Petzer and Adekunle Adeniji, operates under the brand name of Lake Ventures Ltd. This pan-African sports betting wagering and sports betting home entertainment company has rapidly grown its existence in Nigeria, with outlets in major cities and over 500,000 downloads on the Google Play Store.


In 2020, BetKing entered into a partnership with the Lagos Employment Trust Fund, creating over 100,000 jobs, the number of which is increasing yearly. In the exact same year, MultiChoice broadcaster purchased a 20% stake in BetKing, which was increased to 49% in 2021.


Denise Coates - CEO Bet 365


Denise Coates is a British billionaire businesswoman, the creator, majority investor, and joint Chief Executive of Bet365, an online gambling business she established in 2000. Bet365.com was introduced in 2001 as an online wagering site and sports betting has actually because turned into one of the world's biggest online gaming companies.


By 2016, Bet365 created $2 billion in profits and assisted in $45 billion in yearly bets. The company also holds a bulk stake in Stoke City Football Club. Bet365 has amassed considerable user engagement, with over 1 million downloads on the Google Play Store.


Ayo Ojuroye - CEO/Cofounder Bet9ja


Ayo Ojuroye is the CEO and co-founder of Bet9ja, sports betting a leading sports betting business in Nigeria, developed alongside business owner Kunle Soname, who likewise owns Portuguese club CD Feirense and Nigerian club Remo Stars.


Ojuroye is also the Chairman of Mango Asset Management, an independent Nigerian asset management company that produces financial investment returns and offers distinct financial investment insights and solutions to both individual and institutional customers.


Founded in 2012 under KC Gaming Networks, Bet9ja has rapidly grown in appeal, with over 1 million downloads on the Google Play Store. Under Ojuroye's leadership, Bet9ja has actually ended up being a considerable player in the Nigerian sports betting market.


Fikayo Ogunfuye - Country Director 22bet


Fikayo Ogunfuye is a skilled expert in the sports betting market. He has actually been functioning as the Country Director for 22BET in Nigeria given that June 2021. In this role, he has contributed to the company's growth through partnerships, company technique, and brand-new business advancement.


Fikayo's experience consists of functions such as Chief Operations Officer (West Africa) at 22BET, sports betting where he handled product development and consumer experience, and Country Manager at 22BET, focusing on marketing strategy and budget plan management. Before 22BET, he led marketing efforts at LuckyBet.NG and sports betting held different digital marketing functions at Laclic Services and Betty Bingo.


His profession started at Jumia Group, where he operated in SEO, CRM, and content management. Fikayo also functioned as a Human Resource Officer at SIFAX Group.


He holds a Bachelor sports betting of Technology (B.Tech.) in Management and Accounting from Ladoke Akintola University of Technology and a Master of Science (MS) in Business Administration, Management, and Operations from ESTG University in Cotonou, Benin Republic.


22Bet is an online gaming platform that offers sports betting, casino games, and live dealer video games. It was launched in 2017 and is owned and operated by Marikit Holdings Ltd, a business signed up in Cyprus and a subsidiary of Orakum N.V.. They are also the owners of Betwinner and a chain of casinos worldwide.


Sudeep Ramnani-- CEO Sportybet Group


Sudeep Ramnani is the Founder and CEO of SportyBet, a business he established in 2013.


SportyBet is a global sports betting and real-money video gaming operator known for providing an omni-channel home entertainment experience in managed emerging markets. Under Ramnani's leadership, SportyBet has ended up being a significant player in the industry, sports betting with over 1 million downloads on the Google Play Store.


In addition to his role at SportyBet, Sudeep is an active financier in fintech and mobile payments and a strong supporter for the growing African web community. His financial investments reflect his dedication to promoting development and development within the area.


On April 30, 2024, Sudeep Ramnani purchased Chowdeck, sports betting taking part in a seed round valued at $2.5 million.


The firm is set to disrupt the sports wagering industry.



Sunbet Sporting International Limited has stated it is concentrated on changing how millions of Africans engage with sports betting. In an industry worth over $1.5 billion annual, with double-digit development forecast in the coming years, sports betting according to reports from the African Sports Betting Association and PwC, the company aims to utilize advanced technology and a commitment to accountable gambling to change the sector.


Backed by the financial power of four popular African billionaires, Sunbet, which will launch in the first quarter of 2025, intends to be the continent's largest and most ingenious sports betting wagering platform.


At a press rundown, sports betting the company's representative, Akin Babatunde, said that the rise in Internet penetration, mobile use, and the continent's deep passion for sports betting, specifically football, has actually set the stage for Sunbet's enthusiastic entry. He added that the company's robust financial backing and expert group will enable it to scale and control the market quickly.



Islamic authorities raid wagering stores in northern Nigeria



Islamic authorities in Nigeria's northern city of Kano have started shutting down sports betting wagering stores, which they state are running illegally.


"As you understand, wagering is forbidden in Islam," Mujahid Aminudeen, deputy chief of the Sharia police, known as the Hisbah, informed the BBC.


Grievances from community leaders and moms and dads prompted the crackdown, stressed over the growing variety of gambling addicts, he stated.


On the very first day of raids, 30 shops were closed in one suburban area alone, and sports betting their owners were sent home with a caution, the Sharia officer stated.


But Mr Aminudeen alerted that now that the public knew that the Hisbah was clamping down on sports betting, those flouting the rules would be apprehended.


Kano city is the capital of Kano state, which has a majority Muslim population and sports betting operates the Islamic legal system - Sharia - along with nonreligious law.


Bookmakers and bars tend to be permitted to operate in Kano's Christian areas, though they too can face action if the Hisbah thinks Muslims are frequenting them.


However, the current crackdown is focused on Muslim locations of Kano, a vast city and the financial center of northern Nigeria.


Sports betting shops can be found all over the city. Many have television screens, sports betting and customers watch the result of worldwide football matches or horse races on which they have actually staked cash.


Mr Aminudeen said such bookmakers had actually had the ability to operate under the radar as they had opened under false pretenses.


"They don't have licences to run as they were permitted to run computer game centres, which they later on transformed to sports betting shops," he said.


The sports betting market has broadened significantly throughout West Africa recently. The area is approximately divided in between a primarily Muslim north and a predominantly Christian south.

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Many people go to bookies to delight in the sociability of other bettors, though mobile apps are also popular for sports betting on the result of occasions and sports betting groups.


Nigeria's debilitating recession has actually likewise implied individuals are willing to risk a percentage in the hope of winning huge.


But this had caused extensive dependency, and parents were even complaining that kids were dropping out of school to bet, Mr Aminudeen said.


"These financial concerns we are dealing with in Nigeria is God telling us to alter our methods by stopping sins," he stated.


The raids on Tuesday focused on Munjibir, thought about a resort area in the northeast of the city-- visitors flock there at weekends.


"I am encouraging those running those wagering stores to either shut down or we'll apprehend them and take them to [a Sharia] court," Mr Aminudeen said.


It is uncertain what punishment they would face - typically, such infringements bring a fine.


Sharia was presented in Kano in 2000 - as it was in 11 other Muslim-majority northern states - and prostitution, gaming and the usage of alcohol were banned.

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